DEEJ is the new campus in Shangdong, China, designed for Shandong Dong-e e-Jiao, a Chinese pharmaceutical company that creates a range of health-care products derived from traditional Chinese medicine dating back thousands of years.  The campus serves a dual function as a state-of-the-art production facility and as a showroom that invites consumers to learn about the history of the firm and about ejiao, its most important ingredient.

Embodying the company’s products, DEEJ’s architecture blends traditional and modern materials to create a cohesive language throughout.  Past a stand of gingko trees at the entrance to the campus grounds, an immersive experience unfolds in a deliberate sequence of stops through buildings of glass, concrete and stone laid out around a central garden and lake.