Spanning over 700 feet along the Vegas Strip, BLVD will feature 400,000 square feet of double-height premier street retail that stretches from the ground level to the dynamic rooftop. Here, guests can take in sweeping views of the iconic Las Vegas strip from the rooftop’s 110,000-square-foot terrace.

The project aims to provide a one-of-a-kind opportunity for flagship retail destinations directly on Las Vegas Blvd. Contrary to the conventional retail experience found on the Strip, typically confined within malls or casinos, BLVD seeks to cultivate a unique interaction between guests and the city. By offering an exclusive entertainment and food destination that overlooks the Strip, BLVD creates a human-scale atmosphere that enables visitors to feel fully engaged with the landmarks that envelop them.